Selasa, 13 Agustus 2013
15 Steps Increase Website Traffic with your Facebook
SyeraSite.com - Facebook is one of the best Social Networking sites for website promotion. You can expect a big increase in your website business from the effective use of Facebook. This guide will help you develop your Facebook account to start sending more traffic to your site.
Many times, prospects will come to your Facebook page before visiting your website, so it's important to make a good first impression. Your Facebook page should be the focal point for your business's brand: the place where you project your company's image to your customers and prospects. This is your chance to show the world what you're business is all about.
Many people go to Facebook to connect to family and friends and people they have not seen in a long time. There are games to play, silly gifts to give and all kinds of other "Fun" things to do. However, here are many ways that Facebook can be used to promote your business as well. First, although Facebook has the option of creating a business account, it is better for you to set up a Personal Profile for yourself that will be solely used for the purpose of promoting your business. The reason for this is that a Business account on Facebook is limited in functionality.
According to its description of Business Accounts, Facebook states:
"Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts. Business accounts have limited access to information on the site. An individual with a business account can view all the Pages and Social Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer. In addition, business accounts cannot be found in search and cannot send or receive friend requests."
Setting up your Profile
It is very important that you familiarize yourself with Facebook's Terms of Rights and Responsibilities in order to make sure you are following their rules. For example, Facebook has a policy that does not allow people to maintain multiple accounts. Therefore, if you already have a personal account, you will either need to set up the company profile under the name of someone else in your company that does not already have an account with Facebook or forgo using your personal account for anything other than to promote your business.
Once you have created an account for your business, fill out your profile as completely as you can. This is your best advertisement and will help you start to establish your brand. Be sure and include your contact information along with your personal web site or blog URL. You can upload a professional or business casual head shot of yourself as your main profile photo in order to add to your professional image and put a personal touch on your page. If you wear a uniform all of the time, you may want to wear your uniform for your profile photograph. Remember you are your brand so you want to pay attention to all of the details that will help build your brand.
Be sure to include content that will build your brand strategy. This includes:
Regularly posting helpful links, suggestions and notifications
Choosing a profile image that portrays your company's branding, and is easily recognizable